Woolworths announces new LEGO-style collectibles with its new Bricks collection

Move aside, Ooshies! Australian parents are about to be pestered for a new set of supermarket collectables.

Woolworths has announced it will release its own brand of LEGO-style blocks for kids to build their own miniature version of its famous stores.

Its Woolworths Bricks range will include 40 different packs of bricks, will be given away with $30 shops within the next few weeks.

The kit includes a miniature cash register, deli, meat and seafood counters and even tiny figures carrying baskets and trolleys.

And there’s even a Woolies van, with opening doors, which is seen in promotional pictures parked next to its own store delivery entrance.

But not all of the pieces will be free, with parents having to shell out for their own “starter kits”, which include the baseboard and front doors which cost from $6 to $10 each.

The supermarket, which has been widely criticised by environmentalists for launching endless ranges of plastic toys, including Ooshies, appears to have pre-empted the backlash by insisting all its new toys are made from 80 per cent recycled materials.

Woolworths says its new bricks range has been certified by Good Environmental Choice Australia and the bricks are fully recyclable.

“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies,” the company’s chief marketing officer Andrew Hicks said.

The bricks will be available for pick-up, direct to boot and home delivery customers, as well as those who shop in store.

Earlier this year, Bunnings sparked a frenzy of shoppers after also releasing a range of LEGO-style bricks.

The Building Block Warehouse — a miniature brick version of a Bunnings store — sold out across WA.

It came complete with a tiny timber yarn, a miniature sausage sizzle and even little hot dogs.